When you love a brand, you love a brand! Such is the case of Jules and Ethika, based in San Clemente, California. I get being brand obsessed and I love babely LHBs in underwear so we did a photo shoot of Jules’ #ethikacollection while doing some typical PDX spring things. How’d she discover them? A girl she dated for a hot second. Model: Jules Nemish. Art direction: Michelle Liccardo.